Tag Archive for: Munich

On the evening of November 5th 2019, members and friends of the German Australian Business Council were introduced by Martin Karaffa, Associate Partner at Hofstede Insights, to the world of branding and advertising, observed from the cultural point of view. Martin successfully engaged the audience by comparing the “me-culture” vs. “us-culture” and explained the effects of individualism vs. collectivism in the formation of repurchase intent. Using the cultural dimension of high  “power distance” in some countries, Martin explained why luxury cars serve as power indicators. He also explained further cultural factors such as uncertainty avoidance, masculinity etc. and their effect on branding using very sophisticated techniques. The result was a thoroughly thought-provoking presentation. In addition, the cosy atmosphere at CADU and the delicious tapas style food made for a very enjoyable evening.

We would like to thank Martin Karaffa for his presentation.

On the 29th of September 2019, the GABC Oktoberfest Business Networking Event took place. GABC members and guests met at the Schottenhamel Festzelt. Together with more than 230 participants from the MING (Munich International Networking Groups), everybody enjoyed the unique atmosphere over lunch. The typical Bavarian white blue sky weather and the lively music, beer and obligatory Hendl (chicken) inside the tent created a wonderful backdrop for interesting networking and discussion.

The German Australian Business Council together with the International Business Council Munich was delighted to present an update by Professor Dr. Gabriel Felbermayr on the ‘Global and Transatlantic Trade Situation’. The event was held in Munich on Wednesday, December 5, 2018.

Prof. Dr. Gabriel Felbermayr is one of Germany’s very top global trade experts. Given the recent heated rounds of political discussions on trade and looming tariffs, this was certainly a highly informative and insightful discussion. Having recently received inside information from the recent G20 Summit in Buenos Aires, Prof Felbermayr changed the title of his presentation to ‘The Return of the Trade Warriors’.

More than 50 participants from various international associations attended the presentation and  subsequent discussion moderated by GABC member Larry Schulz. A buffet dinner with the opportunity to make new contacts concluded the enjoyable evening.

The International Business Council Munich (IBCM), a business networking forum that brings together members of 16 international business organizations active in the Munich area, was launched in 2017.  The IBCM’s mission is “to combine the strengths of the participating IBCM groups in joining for business events of mutual interest and in addressing topics of common interest.  An umbrella organization, the IBCM provides an organizational interface, supports the sharing of ideas, facilitates making new business contacts, and stimulates learning.”

The slides from Prof Felbermayr’s presentation can be viewed in the file below:

20181205_TransAtlantic_GF_Slides

On 30 September 2018, the GABC Oktoberfest Business Networking Event took place in the Schottenhamel Festzelt. Together with more than 200 participants of the MING (Munich International Networking Groups), everybody enjoyed the unique, lunchtime Oktoberfest atmosphere.

The typical Bavarian blue sky outside and classic Oktoberfest atmosphere inside the tent made for a great afternoon of excellent music, beer by the Mass and Oktoberfest Hendl (roast chicken).

All guests had the opportunity to participate in interesting networking and conversation with fellow attendees from a wide range of industries.